Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

Chick-fil-A

Rating: 5 (great)

  • I love the KISS principle. Not Rocking and Rolling All Nite, but Keeping It Super Simple.
  • The Chick-fil-A logo dominates the board, extending out the top to create an organic, retina-snaring shape.
  • The directional is set in a large, easy-to-read font. All on a bright corporate red background.

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