Project Yellow Light Presentation

Insider posted in June about the sixth annual Project Yellow Light scholarship competition. The contest calls on students to create a billboard, radio or video PSA (public service advertisement) to educate their peers about the dangers of using mobile devices behind the wheel of a vehicle.

Several of the winners were recently videoed in New York as their winning entries were featured in a presentation by the Project Yellow Light Foundation.

Project Yellow Light was established in 2007 by Julie Garner of The Martin Agency, in memory of her teenage son, Hunter, who was killed in a fatal car crash.

Clear Channel Outdoor is a corporate sponsor for the competition.

 

Insider’s take – Our industries willingness to use our medium to advocate for great causes always makes us stronger.

 


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