• Pearl Jam Raises Awareness for Homelessness

    Hometown. Home Shows. Homelessness. These three elements will band together as Pearl Jam, Seattle’s iconic Rock and Roll Hall of Famers, take the stage on August 8th and 10th at Safeco Field to not only rock the crowd, but to raise awareness and pledge support to fight homelessness in their hometown. Seattle’s homelessness population is now the third largest in the country, with over 12,000 people living without shelter on any one night.

    “We saw an opportunity to put a spotlight on [homelessness] and to try to gather as many voices as possible to elevate the conversation,” said Pearl Jam guitarist, Stone Goddard.

    As loyal and local Seattleites – and HUGE Pearl Jam fans – Clear Channel Airports (CCA), through our proud partnership with the Port of Seattle and the Seattle-Tacoma International Airport (Sea-Tac) developed a high impact program across the Sea-Tac portfolio to create excitement and a sense of urgency to attend these shows.  Check out the creative that has captured travelers upon arrival:

    PealJam-SeaTac

    Pearl Jam-concourse

    PearlJam_Creative-1

    Working with Home Shows promoter, Live Nation, CCA’s hometown team of designers, installers and vendors worked tirelessly to build a program to generate awareness, not only for the concerts, but for the cause it serves. Clear Channel Airports has a long and successful history supporting causes across the country and around the world. In this particular case, donating advertising space and people power was a must-do.

    As Stone Goddard and Eddie Vedder lyrics for “Black” reflect: I know someday you’ll have a beautiful life…

    Truer words…

     

     


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