The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. WOO members, national associations and […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lockwood Outdoor Markets: South Carolina Address: PO Box 202, Huger, South Carolina 29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market. The company is a member of the OAAA. Insider talked with CEO and Founder Rodney Lockwood. How did you get […]
Our latest order of soft backs of The Ultimate OOH Sales Guide is in! If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will get you on the list when our next order comes in: Your Name Company Name […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]
Franklin Outdoor’s Dan Franklin tells Billboard Insider there’s still a place for i-beams in a monopole world: “I saw your article on the Lindmark I-Beam build and it made me think of this build that we just did in Albany Minnesota. The site was very tight with setbacks and we […]
In OOH sales, a company’s culture plays a pivotal role in shaping its success trajectory. As someone with years of experience in optimizing sales strategies, I’ve witnessed firsthand the significant impact of culture on sales performance. Whether your sales culture is driving your team toward unprecedented record setting performance or […]
Noah Hilliard is a Real Estate Manager at Legacy Outdoor Advertising. He’s also the third consecutive generation of the Hilliard family to enter the out of home business. Talk about the Hilliard family and out of home… Our family has been in the Out of Home industry for around 60 […]
