Outfront Wins MBTA Billboard Contract

NEW YORK, March 1, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) (the “Company”), announced today that it has been awarded a new contract with the Massachusetts Bay Transportation Authority (“MBTA”) to manage 125 billboards on MBTA’s owned properties. OUTFRONT is scheduled to begin operations on March 4, 2018.

This contract marks an expansion of OUTFRONT’s ongoing partnership with the MBTA. OUTFRONT will now be able to integrate billboards with the existing MBTA subway and commuter rail advertising inventory it currently manages, creating a robust network across the entire Boston market. These billboard locations include large format Expressway bulletins and Greater Boston area posters.

“We are proud of our growing relationship with the T,” said Andy Sriubas, Chief Commercial Officer at OUTFRONT Media. “Creating a network effect between these advertising locations has benefits for advertisers, provides enhanced information for commuters and drives non-fare revenue for the MBTA.”

This partnership has already added sustainable, long-term revenue sources for the authority. Large format bus advertising and station displays, plus the deployment of over 250 ON Smart digital Liveboards, has created valuable ad inventory throughout the MBTA system, while providing enhanced experiences for users.

“As we continue our work to transform the MBTA, the quality of each customer journey drives our decisions,” added Michael Abramo, Chief Administrative Officer of the MBTA. “Innovation and delivering real value for our customers has been at the heart of our relationship with OUTFRONT.”

Over the past 80 years, OUTFRONT Media has operated a best-in-class, yet ever-evolving, transit advertising solution. The Company currently sells advertising for over seventy transit authorities within Los Angeles, New York, Washington, D.C., Atlanta, Detroit, and Miamiamong others.

About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.

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