NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. OUTFRONT was awarded the MBTA contract late last year and began delivering advertising within the MBTA in December.
Andy Sriubas, OUTFRONT Media’s Executive Vice President, Strategic Planning & Development said, “Copley Station is located in the heart of Boston’s restaurant and shopping district, making it the perfect starting point for the system’s digital transformation. Our platform will provide the MBTA, advertisers, and other content providers with the tools necessary to earn the attention of Boston’s Back Bay residents and tourists alike. Together with MBTA, we are focused on bringing Boston riders next generation communications and network capabilities.”
Barbara Cipolla, Director of Marketing and Promotion at Boston Ballet noted, “Boston Ballet is pleased to partner with OUTFRONT to showcase our art form in unique and innovative spaces.”
The Copley Station deployment is the first step in the larger scale roll-out of the ON Smart Media platform with MBTA. Full deployment throughout the MBTA’s subway and commuter rail stations will begin in Summer 2017, and is expected to be completed by the end of 2018.
The ON Smart Media vision brings new creative capabilities to brands through full motion video, apps, social media, and more. The MBTA deployment joins a growing network of On Smart Media digital screens in the Washington Metropolitan Area Transit Authority’s (WMATA) metrorail system in Washington DC, CityLights in Minneapolis, and in several New York subway stations.
Over the past 80 years, OUTFRONT Media has operated a best-in-class transit advertising solution and currently sells advertising for over seventy transit authorities including Los Angeles, New York, Washington, D.C., Atlanta, Detroit, and Miami.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.