Outfront Liveboards Show Stanley Cup Highlights

OUTFRONT Media has partnered with the Washington Metropolitan Area Transit Authority (WMATA) Monumental Sports and Entertainment and the Washington Capitals to share highlights from Stanley Cup games (Washington Capitals vs. Las Vegas Golden Knights) with riders throughout the DC Metrorail system.

The campaign is further evidence for how out-of-home, with the support of digital platforms like ON Smart Media, can provide new and engaging ways for brands to connect with transit riders, by capitalizing on trending/noteworthy moments in time. The highlights — displayed on OUTFRONT Media’s ON Smart Liveboards throughout the Metrorail stations — have already featured Braden Holtby’s iconic save in Game 2 and Evgeny Kuznetsov exciting Game 3 goal. 

Metrorail has seen an uptick of ridership due to playoff games, including the Washington Capitals players, TJ Oshie and Matt Niskanen, who joined thousands of fans as they head to the arena.

Here’s a 19 second video of the campaign at work.

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