Out of Home cost effective versus other forms of media

The Peter J Solomon Media Monthly is always a good read.  The first thing Insider looks for is the major media CPM (cost per thousand views) comparison.  You can see that the median out of home cost per thousand views ($5.21 for bulletins and $3.11 for posters) is a better value than most other forms of media.

Source: PJ Solomon Media Monthly April 2018

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3 Comments

  1. Dave – Someone read the PJ Solomon chart wrong: Bulletins average $5.21 and Posters average $3.11 — NOT $10.40 and $5.21 respectively.

  2. billboardinsider

    Nice catch Lou. Noted and changed.

  3. The title is misleading. The chart is against cost efficiency, not cost effectiveness. Doesn’t tie back to any ROI or effectiveness metrics.