An out of home investors view of autonomous cars

Insider talked last week with an institutional investor interested in the out of home business.  The investor was bearish on other forms of media but bullish on out of home.  Insider asked the investor whether autonomous cars were a risk to out of home and here’s what he heard:

I’m in a big city and I take uber all the time and I still look out the window and notice the signs.  Besides, I don’t want to stare at a little screen all the time because I’ll get car sick…We actually may see impressions go up with autonomous cars.  If congestion gets less we may see more car trips which will result in an increase in impressions.

What’s your view of the impact of autonomous cars on out of home.  Let Insider know using the form below.

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