Oh no, not my picture

Chris Cowlbeck

By Chris Cowlbeck

Very few people like their own picture and even fewer want to use their picture in advertising.  By using your picture, however, you associate yourself with your Brand and reinforce familiarity.  The next time you cross paths, a customer may say, “Hey, you’re the person on the billboard aren’t you?”  It’s a wonderful feeling to be recognized and gives you a chance to sell, gain a new customer, satisfy a concern they may have or answer a question about your services.

So use your photo in your marketing plan and remember, with digital cameras, software and professionals, you can get the right colors, pose and lighting, and heck, they can even take off years and pounds with a few clicks of the mouse.

Here is an advertiser using a picture effectively….

 

Chris Cowlbeck is a busy guy.  He runs  Look Billboards a rural Oklahoma out of home company as well as the IBOUSA.  In his spare time Chris catches artic char and blogs on billboard ad design at his company’s website.  Insider running a series with Cowlbeck’s thoughts on out of home ad design. 

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