Nicklin on why you should be glad to be in out of home.

Insider listened to OAAA VP-Marketing Steve Nicklin’s agency presentation last week.  Steve has given the presentation on the value of out of home to over 458 ad agencies.  Steve showed this slide summarizing past and projected growth for out of home and other media.

 

 

Steve’s comment was: “and I hope everybody on the phone is feeling really great about being part of the industry these days because we are the only form of traditional media that is growing.  All competing channels are either in decline or they are flat.  So it’s a great time to be in out of home.”

Insider’s take:  OAAA advocacy with ad agencies is unique among the media businesses.  One more reason why you should be a member.  Here’s a 75 second video on the visits.

OAAA members can access Nicklin’s presentation on the OAAA Website.

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