New & Noted – December 15, 2018

In Montana, the Flathead County Commissioners were scheduled to hold a public hearing regarding proposed zoning text amendments, including one that would allow advertising signs to be erected in various parts of the county’s extensive scenic corridor overlay, so long as they remain under 250 square feet in surface area.

The scenic overlay follows many of Flathead County’s major highways and roads including U.S. 93 from Whitefish to Lincoln County and Kalispell to Lakeside, Montana 40 from Whitefish to Columbia Falls, U.S. 2 and others.

MassDOT’s Office of Outdoor Advertising has “taken under advisement” the city of Fall Rivers applications for three locations to place electronic billboards on city property.  The idea to rent city space to billboard vendors has been a long-term effort, first proposed as an idea to generate money for the city in December 2016.

In Detroit, An outdoor advertising firm has been denied a request to cover the massive Whaling Wall mural on the side of downtown Detroit’s Broderick Tower with a massive ad.

Detroit’s Board of Zoning Appeals voted 5-1 Tuesday to reverse its decision last week that had granted permission for the firm, The Detroit Media Group, to place an ad over the 108-foot painted wall mural that is seen by thousands of baseball fans from Comerica Park.

Explaining their reversal, board members said that they lacked enough time before the Dec. 4 meeting to fully review paperwork that had been submitted only shortly before the meeting.

Artist Robert Wyland completed the 108-foot whale painting in 1997 after three years, according to the nonprofit Historic Detroit. The first giant banner ad — for the Jeep Compass — was placed over the mural in 2006. A Verizon ad most recently had clung to the building, but was removed in 2012.

 

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