• New and Noted – November 9, 2018

    “As Silicon Valley takes a bigger share of ads, it gets easier for clients to cut out the middlemen” says Wall Street Journal.  Companies are bringing digital ad buying in house.  Facebook and Google don’t share their data with ad agencies. Agencies are dealing with credibility fallout from the ANA report which reported undisclosed kickbacks.  The FBI is investigating.

    The UK’s City A.M. says Billboards are more relevant than ever in a digital age.

    The West Hollywood City Council approved a final design for a digital billboard on Sunset Avenue by a vote of 3-2.  The project is a collaboration of Orange Barrel Media, Tom Wiscombe Architechture, and Museum of Contemporary Art and the Walter P Moore Engineering firm.  The final approved plan includes

    • a reduction in height from 72 to 67 feet
    • two digital billboard screens which will display advertising 80% of the time and public art 20% of the time.

    Intersection, announced a five-year extension of its advertising partnership with San Francisco Municipal Transportation Agency (SFMTA). As part of the agreement, which now extends through June 2024, Intersection will continue to sell advertisements across the transit system’s static assets, including on Muni buses, light rail trains, historic streetcars, cable cars, buses, parking garages and transit stations.

     


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