New and Noted October 26, 2018

There’s an article at Adweek on sports fan funded billboards which send a message to athletes, team owners and league officials.

A UK study funded by Talon, Clear Channel Outdoor and Ocean Outdoor found that there was a 68% increase in store visits by individuals exposed to a combination of social media and full motion digital outdoor advertising.

Canyon Outdoor is removing a provocative billboard ad for a Gentleman’s Club in Boise after receiving complaints.  Just because you can doesn’t mean you should.  You need to take community values into account when deciding what copy to run on your billboards.

An acquisition to report.  Lindmark Outdoor Media has purchased 10 structures from Adventure Signs.  The signs are located in Carlsbad, New Mexico and are a nice addition to Lindmark’s Southern New Mexico inventory.  Max Drachman at Kalil & Co. represented Lindmark on the transaction.

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