Outfront and Clear Channel stocks rise after JCDecaux’s CEO says at Morgan Stanley’s Tech and Media Conference that he’s open to acquiring either company.
Economist magazine likes out of home. See Billboards are an old but booming ad medium. Economist explains in concise, jargon-free english how data is transforming out of home: …Billboard owners are also making hay from the location data that are pouring off people’s smartphones. Information about their owners’ whereabouts and online browsing gets aggregated and anonymised by carriers and data vendors and sold to media owners. They then use these data to work out when different demographic groups—“business travellers”, say—walk by their ads. That knowledge is added to insights into traffic, weather and other external data to produce highly relevant ads. DOOH providers can deliver ads for coffee when it is cold and fizzy drinks when it is warm. Billboards can be programmed to show ads for allergy medication when the air is full of pollen…
Brad Thomas has a new article on Landmark Infrastructure Partners titled “The Higher The Risk, The Higher The Return“. Thomas calls Landmark a “Tech REIT” because 60% of revenues are from wireless and tower sites. Out of home is only 28% of Landmark’s revenue.
The National League of Cities (NLC) presented the Service to Cities Award to Clear Channel Outdoor this past weekend for its outstanding contributions to cities across the nation. Through Clear Channel Outdoor’s support of NLC’s 2018 infrastructure campaign, Rebuild With Us, the company raised awareness of the country’s critical infrastructure gap and helped municipal governments fight for federal investment.
Benton Harbor MI is looking to update their master plan and ordinances to avoid problems and lawsuits, City Manager Darwin Watson told planning commissioners Tuesday. Adams Outdoor sued the city Sept. 27 in Berrien County Trial Court, alleging that planning commissioners incorrectly interpreted zoning ordinances to try to make the company comply with inapplicable requirements. Adams wants to put a 35-foot tall digital billboard and the Company asked the court to order planning commissioners to abide by their zoning regulations.
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