Lamar Advertising Company Awarded Exclusive Advertising Concession for Ontario International Airport

New airport advertising program will include a variety of high impact static and digital media formats, enabling national, regional and local brands to reach business and leisure travelers

Baton Rouge, LA – September 13, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that it was recently awarded the ten-year exclusive advertising concession for Southern California’s Ontario International Airport (ONT). Under the contract, Lamar will launch a new comprehensive airport advertising program, including indoor and outdoor advertising displays within ONT Terminals 2 and 4 and airport parking venues, as well as new billboard signage on airport property.

ONT served more than 4.3 million passengers in 2016 and is growing: domestic and international passenger traffic increased 6.4% in the first half of 2017.

“We believe our new partnership with Lamar Advertising Company further strengthens our position as the emerging global gateway airport in Southern California,” said Ontario International Airport Authority President Alan D. Wapner.

ONT is a short drive from world-famous beaches, mountain and desert retreats, Hollywood, Disneyland and the San Diego Zoo. The airport’s location and convenient access provides a gateway for Southern California business travelers as well.

New advertising opportunities will include:

  • In-terminal airport advertising displays: state-of-the-art digital displays in concourses and baggage claims, vibrant backlit tension fabric signs and banners, sponsorships, marketing and branding packages, wallscapes and floor-mounted displays
  • Advertising displays outside airport terminals: wallscapes, branded welcome signs and light pole banners
  • Airport parking: bus branding opportunities, wraps on gate arm faces at parking lot exits and advertising on parking lot tickets
  • Outdoor advertising: Static and digital billboard inventory on airport property reaching passengers as they enter, exit and pass by the airport
“We are very proud to launch Ontario International’s new advertising program,” said Shauna Forsythe, director of airport business development for Lamar Advertising Company. “We’ve watched the progress of the airport and its journey to become an independent entity, and we are excited at the opportunities that ONT brings to national and local advertisers.”
“It’s exciting to be a partner with the Ontario International Airport Authority as this airport grows to its full potential,” said Sean Reilly, CEO of Lamar Advertising. “Lamar continues to develop great partnerships like this one with OIAA, as we expand our airport division nationwide.”
Lamar operates advertising concessions at 21 airports that serve more than 150 million passengers annually. For more information, please visit www.LamarAirports.com.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 330,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,600 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information.
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