JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside.

Here is their YouTube video of how the system works.

JCDecaux also announced with the launch of its London based digital creative hub, JCDecaux Dynamic, the appointment of Alex Matthews and Rick Burgess.  Former head of creative technology at BBH, Alex Matthews will be heading up the new creative hub as managing director. He will be responsible for launching JCDecaux Dynamic, developing its products and services and establishing innovative creative production capabilities for JCDecaux.

Rick Burgess, former technical lead at BBH has been appointed as JCDecaux Dynamic’s CTO responsible for the development of the required technology and will lead a technical team. Rick Burgess has 15 years of experience in the technology industry, having worked on developing award winning campaigns for the likes of British Airways, NHS, Diageo and Waitrose.

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