OOH Revenue Growth Cools in last 6 mos

US Out of home revenues grew in line with US nominal GDP during 2016.  A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016.  Insider will be watching the next couple quarters to see  if this is statistical noise or a trend.

US Nominal GDP Growth Compared With US Nominal Out of Home Revenue Growth

 

Insider is comparing nominal US out of home revenues to nominal US Gross Domestic Product in order to have an apples to apples comparison.


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