Ikea uses billboards for memphis rollout

Mammut Billboard, Brokaw, San Jose, CA

Memphis Business Journal reports that Ikea is using billboards and transit advertising to publicize a new store in Memphis.

Ikea has a history of creative use of billboards.  The Ikea billboard on the right was installed in 2015 in San Jose, California.

To help promote the store the ad shop Kinetic sent bespoke, playable invitations to 300 Memphis IKEA Family members prior to the store opening.

 


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