• Good News and Bad News in Out of Home Revenues

    There was good news and bad new in this week’s OAAA 3Q 2018 OOH revenue release.

    Good News

    • 34 consecutive quarters of US OOH revenue growth.
    • 3Q 2018 US OOH revenue growth is well above  2.5% average quarterly US OOH revenue growth for the past two years.

    Bad News

    • US OOH revenues have trailed the US economy for 10 consecutive quarters.  Look at this chart which compares nominal OOH revenue growth with the nominal change in the US GDP.

     

    Is out of home a sub-GDP business?  Let Insider know using the form below.


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