“Face Of Giving” Campaign Shares Selfies On Digital Billboards World-Wide

a9f29f431c206bb98e836828c1410269-face-of-giving-campaign-will-share-selfies-on-digital-billboards-around-the-worldFace of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need.

Technology Nonprofit Creative Chatter Communities is launching the Face of Giving campaign as a follow up to last year’s highly publicized Ultimate Selfie Campaign.

Creative Chatter Communities has partnered with Camera360, one of the world’s leading camera apps with more than 600 million users, and numerous global leaders in digital out-of-home media, such as Lamar Advertising Company, Adams Outdoor, Canadian Digital Network and JCDecaux, to share selfies on digital billboards on an international level.

Anyone can participate in the campaign by going to faceofgiving.org and uploading their selfie for a $5.99 donation. The selfies will start playing on digital billboards across the U.S. beginning December 5, 2016. As the campaign progresses, each selfie will also be displayed on digital billboards in countries around the world, including Canada, Europe, and the Philippines, with more to be added as the campaign grows.

“Creative Chatter provides a simple, effective platform to help connect nonprofits with people in need, and we are excited to partner with them for the second year in a row,” said Allie McAlpin, Lamar Advertising Communications Director. “The Face of Giving PSA campaign integrates user-generated content, digital out-of-home and mobile technology, and it’s an example of how we’re leveraging technology in out-of-home campaigns to connect with consumers on a deeper level to support a great cause.”

Selfies submitted for the Face of Giving campaign will be displayed on Lamar’s digital billboards in the top 25 markets across the U.S.

In addition to showcasing the user-generated content on digital billboards, the campaign will be marketed to users through push notifications and ads on the Camera360 app. Once the selfie is submitted, people can share an automatically generated preview of their selfie playing on a digital billboard and share on social media using the hashtags #faceofgiving and #helpie.

“Camera360 is committed to providing our users with amazing and unique ways to use their pictures. Once we heard about this campaign, we immediately recognized it as a worthy cause and a fun concept for our users,” said Emma Yan, Global Marketing Director, Camera360.

“The unique aspect of this campaign is the leveraging of digital technology from the outdoor industry, the mobile app community and the nonprofit sector to help people in need,” said Clay Braswell, CEO of Creative Chatter Communities. “This is a great example of collaboration and showcases the way technology can make a difference in our local communities and around the world.” Each selfie submission makes it possible to meet a need.

Please visit faceofgiving.org to upload your “helpie” to become the Face of Giving and send your picture around the world today!

 


Paid Advertisement

Newman Otr NM and Lindmark Otr - Billboard Insider

Print Friendly, PDF & Email

Comments are closed.