“One of the first projects I got my teeth into at WCRS was an interactive OUt-of-Home (OOH) campaign for Women’s Aid, a charity working to end domestic abuse against women and children.  It was a good one.

Digital billboards feature an image of a woman who’d been beaten and bruised.  As long as passers-by ignored her, the image remained the same.  but when facial recognition technology detected people looking at the screen, the woman’s bruises would face until she was completely healed.

The Look at me Campaign won a bunch of awards and I was hooked on the world of OOH.  It’s sort of like the internet back in 2000 – anything seems possible if you’re smart enough to join the dots.  You want infrared cameras? Sure.  You need a snow machine? cool.  Special build on the moon?  I’ll call the owner.”

–  Dino Burbidge, Director of Innovation and Technology, WCRS, quoted in Open3 a book published by the Outdoor Media Association of Australia, Out of Home Marketing Association of Canada, Outdoor Advertising Association of America, Outsmart UK and the Federation European Publicite Exterieur.

You can read the entire Open3 book online at this link.

OAAA has some copies of Open3 available for free plus shipping.  Contact Nancy Fletcher (Nfletcher@oaaa.org) if you’re interested.

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