Convenience Store Decisions presents the following thoughts on billboard presentation for convenience store owners from Tim Lazor, President of LazorYost C-Store Marketing.
- Be brief but focused with ONE idea
- Make it a big idea that’s relevant to your customer
- Make it disruptive visually
- Deliver the idea in a fast and furious way
- Use one key visual—the bigger the better
- Never use more than seven words
- Use simple, readable typefaces that are bold
- Use bright primary colors
- Leverage the board’s location and lead people to your location
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