Designing Billboards That Drive Sales

gas-station-1111956__180Convenience Store Decisions presents the following thoughts on billboard presentation for convenience store owners from Tim Lazor, President of LazorYost C-Store Marketing.

  • Be brief but focused with ONE idea
  • Make it a big idea that’s relevant to your customer
  • Make it disruptive visually
  • Deliver the idea in a fast and furious way
  • Use one key visual—the bigger the better
  • Never use more than seven words
  • Use simple, readable typefaces that are bold
  • Use bright primary colors
  • Leverage the board’s location and lead people to your location

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Reagan Otr and YESCO - Billboard Insider

 

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