Company: Watkins Outdoor Advertising

Headquarters:  969 East Ironbridge Circle N Springfield, MO

Markets: Missouri

Phone: 417.862.0003

Email:   gwatkinsoutdoor@sbcglobal.net

Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO.   Greg Watkins is the company’s owner.   Watkins has provided free digital advertising to the Springfield-Greene public library as a public service.

Insider had a chance to talk with Greg Watkins of Watkins Outdoor.

Can you tell us about your structures?

All of our structures are single pole and were built by Jon Odem of Productivity Fabricators out of Indiana. Our bulletins on US 65 have the new LED lighting from Halophane that we love and think are the best things yet. The Halophane lights cut our electric bill in half ( actual electrical usage dropped over 75%) and the boards are much brighter and the actual light is a much much whiter light. 

Which manufacturer have you used for your digital signs?

We currently have 8 Daktronics digital faces with plan to add 3 more in the spring of 2017 and maybe 2 additional in the late fall or wait until fall of 2018. 

Who competes with you in the market? 

Lamar has an old poster plant in this market with a couple tri-visions and a few digitals  and is our main competition. 

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