• Company of the Day: Venture Outdoor

    Company: Venture Outdoor Advertising

    Markets: Missouri

    Headquarters: 15664 Barton St., Overland Park, KS  66221

    Phone: 913-730-8353

    Venture Outdoor Advertising owns 62 billboard structures in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager for Viacom Houston and Outdoor Systems in Kansas City and Denver.

    What’s new at the company since we last talked in April 2016?

    We have made a couple of small tuck-in acquisitions, primarily adding digital faces to our inventory.  We have enjoyed having the new options in our inventory as they have allowed some of our clients the flexibility to to more timely campaigns, as well as a quick, inexpensive means of switching creative for specific promotions.  Other than that, it has been business as usual.  We continue to enjoy a good corral of strong, long term clients.

    How did you enter the outdoor business?

    It started with a summer job at the age of 14 on the landscaping crew for Gannett Outdoor, Kansas City just after they acquired Combined Communications. Many of the trucks still had Eller Outdoor on the side. The new GM at the time was Arte Moreno. In college I was able to do an internship with Outdoor Systems in Denver. Upon graduation, and electing not to do law school, I landed an entry level position in the Denver office. In time I was sucked into the industry vortex that most who have at least two years experience find hard to leave.

    What’s the Missouri outdoor market like?

    Where we operate the clients are primarily local, the campaigns are typically annual, and criteria for placement is geographic. We rarely get a request to deliver a 10 weekly rating point against a female, age 21-34 demographic who work out at least twice a week for a 12 week flight through the summer.

    Any digital billboards?

    We installed our first digital face in 2015.  It was from ADTI out of Southern California, and we have been very happy with its performance, utility cost, and their service from installation through management. I have learned how to schedule content because I no longer have someone to handle that task.

    Have you been retrofitting your billboards to high efficiency lights?

    We have converted eight faces to LED fixtures over the last couple of years.  They were all done in the standard course of maintenance on faces that needed rewired and new fixtures.  All eight faces were in a utility distract that offered a partial rebate on materials for converting to a more efficient fixture.  They all look great, and the utility bills have improved.

     


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