Company: Las Vegas Billboards
Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118
Market: Nevada
Phone: (702) 837-7822
Email: info@lasvegasbillboards.com
Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave Harris has been in the billboard industry since 1972. His son Chad has been in the industry since 1994. Insider talked with Chad Harris for an update on the Company.
Chad, last time we talked you had completed a re-financing and had closed on the acquisition of 2 new digital boards? How have things settled in and what else is new at the Company?
Our most recent acquisition is on South I-15 at Sunset Road a key stretch heading into the Strip and a stone’s throw from the new Raiders stadium. The second is in the heart of the tourist corridor across the street from the Hard Rock Hotel which was recently bought by Richard Branson’s Virgin Group. Both sites are great for national, regional, and local advertisers to hit key arteries feeding the Strip. We are busier than ever and very enthusiastic about Las Vegas’s potential. Once we complete two new digital boards slated for December, we will have deployed ten new digital faces in 2018, alone. We are really proud of our organic growth. In addition, we continue to aggressively pursue tuck-in acquisitions in the market and believe 2019 should be big on that front too. We are fortunate to have a great capital partner and advisors that believe in our Las Vegas growth strategy and are excited to help us succeed.
Can you provide detail on your inventory composition?
Right now we have 30 static locations and 26 digital faces. In addition to providing coverage of the tourist corridor, we also provide great local coverage in areas like Summerlin, Henderson and Green Valley.
Have you seen an impact in the market with the recent addition of the NHL Golden Knights and the coming move of the Raiders to Las Vegas?
We expect the Raiders to have a huge positive impact on our business as we get closer to their 2020 move-in date. You can already feel the momentum in a way that is greater than any previous casino project on the Strip. Part of that is the glamor associated with the NFL. But another reason for the excitement is the success of the Golden Knights, which has tapped into a sports spirit and pride that I didn’t know was possible in Las Vegas. Can you believe that Las Vegas is now a hockey town!!! Many advertisers want their brands tied to these cool new teams in their billboard advertising. Because we are so digital-centric, we make it easy for advertisers to utilize our dynamic capabilities to congratulate the team or provide live updates.
What will the next 12 months look like for LVB?
We expect 2019 to be an even bigger year for our growth and evolution. Though regardless of where this growth takes us, we will always stick to our bedrock principles of putting customers first, providing the highest-quality service and offering the market’s best billboard locations.
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