Company of the Day: Bella Outdoor

Company: Bella Outdoor

Markets:  Montana

Headquarters: PO Box 50119, Billings, MT

Phone: 406-671-6155

Email: Bellaoutdoor@bresnan.net

Joe and Jenifer Mancuso

Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso.  The company operates a billboard plant  around Billings in Yellowstone, Carbon and Stillwater counties.     The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital billboards in Montana.  George J Beaudet Jr is the firm’s national sales manager.  Insider talked with Joe Mancuso.

Joe, how did you enter the out of home business?

I got into the outdoor business over 20 years ago with Obie media.  I started Bella Outdoor almost 10 years ago.

How’s business?

Last year was slow.  There were a lot of fires.  We didn’t lose any boards to fires but there was so much smoke that tourists didn’t come or didn’t stay long in the market.

You’ve been retrofitting your signs with high efficiency lights.

We’ve been converting our plant to Bright Lights high efficiency LED’s. We’ve reduced monthly lighting costs from $100 per structure to approximately $30 per structure.  Electric costs are so cheap we’ve illuminated some billboards which were not cost-effective before.

Whose digital billboard do you use and what have you learned.

Digital and static billboards are both excellent ways for clients to get their message across.  I use Watchfire…They are an outstanding organization and provide great service.  I’ve also just started using Blip to help sell inventory.

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