Company:  Barrett Outdoor 

Headquarters: 381 Highland St., West Haven CT 

Markets: Eastern Connecticut 

Phone: 203.932.4601

Email: sales@Barrettoutdoor.com

Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  John Barrett is the company’s President.  Barrett is a member of the Outdoor Association of America (OAAA), Geopath and the Outdoor Advertising Association of Connecticut (OAAC).

John, you’ve got some amazing locations.

It helps if your company was formed at about the time of construction of the interstate.

Your website has great pictures of your signs.

My brother gets credit for that.  He took the pictures from the car.

Whose digital signs do you use and what have you learned?

We installed a couple more digitals this year.  We started out using ADTI because they were the only ones doing 16 mil.  We switched to Daktronics once they provided 16 mil.  They’re much better.  My feeling is that there’s a difference between what the eye sees and what the brain can distinguish…People would drive by my 16 mil signs and say they like them better although they didn’t know why.

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