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Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma.  The company is run by Matthew Mollman.  In December 2016 Mollman installed an 11′ by 22′  Daktronics digital billboard. The company is an operator […]

Legal Reversal in PA

A three-judge appeals court in Pennsylvania ruled that the presence of billboards can be considered in determining market value for purposes of real estate tax assessment. The appeals ruling in Pennsylvania, entered December 27, 2018, reversed a trial court that said the opposite (April 27, 2017). The case involved schools […]

Outfront Media Dominates Transit Advertising As Brands Flock to Transit Audiences.

NEW YORK, Jan. 3, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) connects brands and consumers in a majority of the top 10 transit systems in the U.S. by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added […]

Geopath 2018 Year in Review

By Kym Frank, President, Geopath 2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways […]

7 Sales points for 2019

By Andrea Messimer Henley, Director of New Business Development and Marketing at Circle Graphics. 2019 will be a very pivotal year, like it or not. As we shut the door on 2018 we have much to reflect on in the advertising world.  We have big tech showing some stress fractures […]

Remembering Billboard Pioneer Joe Zukin (1926-2018)

Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California.  He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family.  He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH  45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 400 faces in Southwest Ohio and east-central Indiana.  The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. Jena and Haleigh Powell head up […]

Geopath Market Spotlight: Nashville

Did you know: Centennial park in Nashville is home to the only replica of the Greek Parthenon Nashville was founded on Christmas Eve, 1779. This week’s Geopath Market Spotlight focuses on the Nashville DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT […]

Company of the Day: Eagle Displays

Company:  Eagle Displays Markets:  California Headquarters: 419 Main Street, Suite #16, Huntington Beach, CA  92648 Phone: 877-663-2453 Eagle Displays operates 6 billboard in the Central Valley of California.  In addition to selling advertising, Eagle displays provides construction, sales and marketing services to property owners who own billboards. The company is […]

OOH Agency: Brooklyn Outdoor

This is the first in a new monthly Billboard Insider feature on agencies doing interesting things in out of home.  Today we highlight Detroit’s Brooklyn Outdoor and ask Candice Simons to talk about her favorite campaign, autonomous cars and what out of home needs to do to get a greater […]