Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rater is Greg Callaham www.gregcallaham.com) […]
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Geopath reports distance travelled is 95% of pre-covid.
Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020. Daily miles travelled is now 95% of the travel occurring the first week of March prior to COVID-19 restrictions. [wpforms id=”9787″] Paid Advertisement
OOH is Brand-Safe and Effective
By Michael Rosen, Chief Revenue Officer, Intersection A few weeks ago, the Reuters Institute for the Study of Journalism published the results of its most recent global news consumption survey. The study revealed that people all over the world have lost faith in nearly all forms of content-driven media, whether […]
Company of the Day: Insite Mediacom
Companies: Insite Mediacom Markets: Nationwide Headquarters: 150 NW 7th Avenue, Suite 3, Plantation, FL 33317 Phone: 888-867-2194 Insite Mediacom owns and operates over 1600 outdoor advertising faces in Georgia, South Carolina, West Virginia and Maryland. Insite also operates a network of over 15,000 bus shelters, bench and bus wraps nationwide via […]
Jeremy Male: It May Take a While for Audiences To Rebuild But New York Won’t Work Without Public Transit.
Here are the highlights from Jeremy Male’s comments at this week’s JP Morgan Global Technology, Media and Communications Conference. How this crisis differs from 2008-2009 In 2008 you were dealing in the falloff in macro that was impacting advertiser budgets. Here we’re dealing with the falloff in macro…but also its […]
Geopath reports more people leaving home every day.
As the reopening of States picked up steam last week, 7 out of 10 people in the U.S. left their home, traveling at least 1 mile from their home on the average day – with some of the greatest mobility occurring in the hardest hit regions. That’s according to an analysis […]
Shoutouts to Pattison, Adams, RBX, Kenjoh Outdoor and Steel City
Pattison Outdoor, Adams Outdoor, RBX Media and Kenjoh Outdoor are running PSA’s thanking frontline healthcare and foodservice workers. Steel City Outdoor is running the OAAA/CDC ads.
What Data Services Can Tell You About Potential Out of Home Clients
Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers. Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights. The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants […]
AdMobilize Hires Chief Privacy Officer
AdMobilize hires ADT’s former Chief Privacy Officer, Paul Plofchan Paul Plofchan is a senior level strategist with a deep understanding of privacy and security and has joined AdMobilize as Vice President and General Manager, Engagement Analytics and Partner Alliances. Paul’s expertise and track record are geared towards working with large […]
2020 OAAA/Geopath Local Case Study Contest
When the final year-end numbers are tallied, 2019 should prove to be one of the best years for OOH in the past decade. OOH continues to defy the trajectory of traditional media by posting continuous growth fueled largely by the medium’s ability to produce results for local advertisers. Every OOH […]