May you all have a Blessed day, remembering the real reason why we celebrate!
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City of Houston Has RFP For Digital Billboards
In a November article, with Richard Rothfelder, on a 55 year look at the Houston billboard market, Insider expressed our surprise that there was no discussion of digital billboards. Rothfelder indicated that unlike many cities across Texas and the country, Houston still doesn’t permit digital displays for off-premise signs. A […]
Advertising Marijuana in California, Part 2
(Part 1, yesterday, Richard Hamlin described a court decision banning all marijuana advertising on Interstate Highways within California and on State Highways that cross its border. The decision struck down a regulation that banned such advertising only within 15 miles of the state’s border. The decision found the regulation to […]
Geopath Mobility Report Shows Traffic is 94% of Normal
Geopath’s Mobility Report dated October 8, 2020 shows that average daily miles travelled is 94% of normal. Traffic for the week beginning 9/28/20 increased in nearly all states. [wpforms id=”9787″] Paid Advertisement
Company of the Day: New South Outdoor
Company: New South Outdoor Markets: Alabama Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in North Alabama. Insider talked with New South’s owner Neil Bell. Neil, how did you get into the out of home advertising business? I started […]
Company of the Day: Myrtle Beach Outdoor
Company: Myrtle Beach Outdoor Advertising Markets: North Carolina, South Carolina Address: 621 S Madison St, Whiteville, NC 28472 Phone: 910-642-8121 Email: ajernigan@mboutdoor.com Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina. In October 2019 Myrtle Beach sold 14 billboard faces in Florence […]
New Geopath Webinar Series Announced: Speaking Frankly
The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]
Place Exchange Launches First Certification for Programmatic OOH
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
Paul Wright on Land Lease Costs
You already know that land lease costs are critical to keeping your expenses in check. Trust me, your land lease costs are one of the first things that buyers will ask about your plant. So you always try to negotiate low land lease rates on new sign sites, but landowners […]
Adomni Expands Cartop Program to Include Niio Digital Artwork
LAS VEGAS – Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. […]
