NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically […]
Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]
Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot […]
Clear Channel Europe is proud to announce that it now has over 11,000 digital Out Of Home (DOOH) screens available across 9 markets on LaunchPAD, Clear Channel’s programmatic platform rolled out in 2021. This milestone achievement makes Clear Channel one of the leading programmatic media owners in Europe based on […]
Our team at Formetco is excited to welcome Tyler Wilson as our Southeast Digital Sales Manager. Most recently, Wilson served as a National Account Manager and brought with him years of sales experience as well as a deep understanding of the billboard industry, which was instilled in him at a young age. […]
In case you missed it, IBO Enterprise Manager, Becky Smith, had a terrific online tutorial the other day on the basics of programmatic. She also taped the discussion and posted it. If you would like to access the video just click the link below: OOH 101 Video […]
By Julia Cramer, Adomni Content Specialist Synopsis: Advertisers and agencies can control their messaging, placements, and creativity to alleviate unprecedented obstacles while creating more relevant ads that capture attention and drive more remarkable results. The onset of the coronavirus pandemic caused rapid and significant changes to the world economy, […]
On yesterday’s Billboard Insider podcast Black Media Execs Chenault Saunders and Prentiss Nelson talked about their iconic Atlanta sign and future growth. You expanded into Atlanta in 2019 with the purchase of the 30′ by 100′ Atlanta sign in Atlanta’s sign district. Talk about that. We had an opportunity to […]
Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra, a leading global provider of digital advertising solutions, announced the […]
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs New York, New York and Montreal, Canada– June 28, 2022 – Brands and media buying agencies around the world can now easily plan and execute ad campaigns on Intersection’s premium digital out-of-home […]
