Digital Signs

Dos & Don’ts of Airport Advertising

Invidis provides the following list of best practices and what to avoid in Digital Out of Home in an airport.  The list is courtesy of Media Frankfurt. The dos of airport advertising 1. Strong branding: A strong branding that is visible from the first to the last second, large and […]

OUTFRONT Adds New Social Out of Home Capabilities

NEW YORK, NOVEMBER 30, 2022  –  OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company’s reach to brands looking to harness this powerful combination by marrying social […]

Allvision Expands in Toronto

TORONTO, ON (November, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce it has 3 new digital boards live across the GTA. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory […]

Place Exchange Transforms Out of Home Mobility Advertising With Geospatial Ad Units

Innovative, privacy-forward approach enables dramatic improvements in forecasting, planning, and targeting advertising on moving media. New York, NY (November 29, 2022) – Place Exchange, the leading SSP for programmatic Out of Home (OOH) media, launched geospatial ad units for mobility media, spanning all of Place Exchange’s industry-leading mobility partners, including […]

Orange Bank and Jellyfish Launch Programmatic DOOH Campaign on Googles Demand Side Platform

With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. […]

Where’s Waldo Fremont Street Solution

No winners for our Tuesday Where’s Waldo Fremont Street Experience contest.   “Waldo” in the picture was Chris Cowlbeck of the IBOUSA.  He was standing on the far left looking at the camera in the picture which was snapped as Watchfire Signs project manager Robert Wright explained the installation. Cowlbeck says […]

Where’s Waldo? Fremont Street Experience Edition

Watchfire Signs sponsored an in-depth look at some of the most iconic digital signs in Las Vegas during Digital Signage Experience 2022 on Wednesday, Nov. 16. Robert Wright, Watchfire Signs Project Manager, led the tour and provided behind-the-scenes details of the Watchfire designed, custom-built 1,500-foot-long Fremont Street Experience LED canopy. […]

Hivestack and Quotient Partner for Programmatic OOH Sales

New York, USA, Montreal, Canada – November 21, 2022 – Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying […]

Intersection Deploys Digital Network in 3 New San Francisco Subway Stations

San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]