NEW YORK CITY – GPO Vallas, a leading Latin American “out-of-home” (OOH) advertising company announces the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which generate over 3 billion […]
New York & Los Angeles – September 5, 2024 – Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, today announced that Prebid now supports DOOH and confirms the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within […]
New York, NY – September 4, 2024 – Screenverse, a leading player in the digital out-of-home (DOOH) advertising industry, is proud to announce the rebranding of the “Screenverse Office” programmatic network to “Screenverse + TouchSource.” This strategic rebrand reflects TouchSource‘s expansion beyond office environments into high-traffic retail venues, including urban […]
HONG KONG, Aug. 26, 2024 /PRNewswire/ — JCDecaux Transport, the leading Out-of-Home (OOH) media company in Hong Kong, proudly introduces the largest Spectacular Digital display at Hong Kong International Airport (HKIA), offering a dynamic impact to air passengers around the globe. This new installation ensures a lasting impression from the start to the end of […]
New York, NY– August 20, 2024 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant […]
Many of you might have seen the recent news articles on a number of digital signs, of various sizes, that had been hacked by an unknown source. Instead of dwelling on those particulars, we reached out to some friends in the OOH community to address the larger issues of 1) […]
Insider shared an article in July about the LA Clippers’ Intuit Dome double-sided halo display built by Daktronics. Yesterday Daktronics announced they were selected by Crypto.com Arena in Los Angeles to manufacture and install a new center-hung scoreboard: a six-display, 5,500-square-foot configuration featuring 41.7 million pixels that will hang above […]
Anderson Pacific Capital has investments in a roadside billboard company Tier One Media as well as digital place based company N-Compass TV which was just named to the 2024 Inc 5000. Anderson Pacific’s Ken Anderson writes: Dave, this is that “ indoor billboard” company we have. Because we thought what […]
By David Burrick, Chief Strategy Officer, Intersection Co. There is perhaps no more of a staple category for out-of-home advertising than new movie releases. Take a walk down the Sunset Strip or through Times Square and you will see larger-than-life ads promoting Hollywood’s newest releases. 2023 was a challenging year […]
New collaboration to debut at prime Los Angeles locations Los Angeles, CA, August 13, 2024 – KEVANI, Inc. (“KEVANI”), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers […]
