TBWA\Paris produced “Fearless Night,” a campaign where from 9 p.m. to 7 a.m., digital billboards in the west of Paris suddenly get 20 percent brighter, cutting beacons of light through poorly lit space. The video below tells us 26 percent of women and gender minorities often avoid going out at […]
A two minute video describing an OUTFRONT/Vistar Media digital billboard and mobile retargeting campaign which generated a 47% lift in brand awareness for the hair product company Bounce Curl. [wpforms id=”9787″] Paid Advertisement
New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures. The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA. Yes, that’s a real 18 wheeler. Must be pretty strong steel to […]
GRAND RAPIDS, MICH — Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for […]
The OOH Media Plan Awards celebrate the essential role media planning plays in developing successful out of home campaigns. We’re now accepting submissions for campaigns that illustrate how best-in-class strategy, inspiring creative, thoughtful placement, and proper allocation of budgets unite to produce excellent OOH results. Enter now to be part […]
Rate This Ad allows a billboard designer to rate a random piece of billboard art using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
Hanna and Haley Cavinder are twin sisters who play basketball for Fresno State. As soon as the new NCAA NIL (name, image and likeness) rules went into effect, they flew to New York to sign their first major endorsement deal. They are now spokeswomen for Boost Mobile with plans to […]
By Gale Domokos Bonnell, Director of Business Development at Adams Outdoor Advertising, Charlotte, NC (On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the […]
