Creative

MilkMoney Teams with WalMart

To promote the launch of an in-home delivery service in the Atlanta area, Walmart turned to MilkMoney, a leading ad-tech platform specializing in OOH, to orchestrate a strategic, multi-pronged outdoor advertising campaign designed to target different sets of consumers while on-the-go. MilkMoney CEO Sam Keywanfar tells Billboard Insider:”Being at the […]

Delivering Jobs PSA Campaign

September 28, 2021 – Delivering Jobs, an inclusion campaign dedicated to creating pathways to one million employment and leadership opportunities for people with autism, intellectual and/or developmental differences by 2025, is launching a nationwide digital public service billboard campaign in October to coincide with National Disability Employment Awareness Month. The […]

OAAA Releases Creative Best Practices Guide

WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]

OUTFRONT Announces Call for Entries for 3rd Annual OUTFRAME Competition

NEW YORK, NY – September 27, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announces its call for entries for its third annual artist-based out of home contest, OUTFRAME. Artwork by Dinesh Boaz, 2020 OUTFRAME Winner, Co-Founder & Creative Director at Direct Agents. Creatives in all areas of business and industries are […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

OUTFRONT Commemorates National Hispanic Heritage Month

NEW YORK, NY – September 15, 2021 – OUTFRONT Media Inc. (NYSE:OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running […]

We All Can Participate!

A message from Operation Christmas Child We pray you and your loved ones are doing well! We are excited about IBO’s partnership again this year to invite its members to showcase the impact outdoor advertising can make for good! We enjoyed being with many of you at the 2019 IBO conference in Memphis when Dania […]

Reader Feedback on the Crust Pizza Ad

We received a thoughtful email in response to Monday’s Rate This Ad column on the Crust Pizza billboard: “Hi! This billboard is in my neck of the woods. I appreciate the “Rate This Ad” columns that come out periodically and was excited to see a billboard that I have seen […]

Smile Doctors Partners with Melody Roberts for OOH Rebrand

Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]