Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Creative
OUTFRONT Augmented Reality Halloween Content
To get commuters in the spirit, OUTFRONT XLabs designed Spirits on the Moove, a Halloween-themed mobile Augmented Reality (AR) experience. The OOH-first experience allows outdoor audiences to capture commuter ghosts going about their day using Instagram Stories and a set of playfully animated AR filters accessible when scanning embedded QR […]
Grey Outdoor’s Donation Restores Independence for Fellow North Carolinian
Stacey Ridgeway from Supply, North Carolina was in a hunting accident causing him to fall from a tree. The impact crushed vertebrae T12, leaving him with no feeling below his waist and unable to walk. Grey Outdoor Advertising, offered to display his Go Fund Me ad on a digital billboard […]
Out of Home and Political Speech
Some examples over the past month of the use of out of home as political speech. A republican group is trolling Donald Trump on digital billboards. Another group is running digital ads on the IBOUSA network critical of President Joe Biden. A citizens group is running this message on a […]
Spark44 and MediaCom Win Ocean Outdoor Prizes
Spark44 and MediaCom have secured the top prizes in Ocean Outdoor’s annual digital creative competition for bold out of home concepts created for Land Rover and the charity Rays of Sunshine. This year’s winners were chosen by a panel of 19 expert judges drawn from the outdoor and advertising industry. […]
IBO Speedway – Awareness Campaign a Client Success
A few weeks ago Insider ran a story IBO Speedway – The New Revenue Test is Working where an anonymous client was testing billboards for their Awareness Campaign before launching their new website. The test was to see if billboards could drive social media as they suspected. Insider tracked Chris […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Billboards Mock Facebook Outage
Facebook and Instagram were down for 8 hours on Monday. The UK post office ran billboard mocking facebook. The campaign highlights the ability of digital out of home advertising to send timely and flexible messages as well as the fact that social media gets used to amplify out of home […]
Plug Talk and Intersection Take Over Penn Station
New York, NY – October 6, 2021 – Plug Talk Media, an Out of Home (OOH) advertising agency, has announced a partnership with Intersection, an experience-driven Out of Home media and technology company, to completely take over Penn Station in New York City with an interactive art sale featuring over […]
The OBIE Awards are Officially Open for Entries
Call for Entries – The 80th Annual OBIE Awards The OBIEs are turning 80 next year and the celebration starts now with our call for entries. The OOH industry’s oldest and most prestigious awards honor the innovative, breathtaking ads that make people stop and take notice. Whether you’ve created for […]