Creative

Photo Tips From Wolverine Outdoor

Ever had a client want to use a subpar photo in a billboard ad?  Wolverine Outdoor provides clients with helpful photo tips in order to insure that photo’s are high quality.  Insider loves how Wolverine says it with words and then shows it with pictures. ________________________________________________________________ Paid Ad  

by billboardinsider· · 0 comments · Creative

New Report Highlights the Power of OOH to Drive Engagement, Awareness

OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and engage audiences. A new report released by the Outdoor Advertising Association of America (OAAA) found Vote to Count, an OOH public service campaign, drove digital engagement with localized, timely, and […]

by John Weller· · 0 comments · Creative

Rate This Board by Blue Sky Digital Printing

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is provided by Dan Cunningham a designer with Blue Sky Digital Printing.  Blue Sky Digital Printing is a Norman, OK company which provides vinyl printing and billboard design services to out […]

by billboardinsider· · 0 comments · Creative

Design Tips From Veale Outdoor

This week’s billboard design tips come from Veale Outdoor Advertising.  Insider loves alliteration: Big, bold and beautiful! Paid Advertisement

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Colonoscopy Awareness Billboard Campaign

Interesting piece from Fort Wayne, IN where a local man has purchased space on 15 billboards to raise awareness of colon cancer. Wane.com shares that Jerry Vandeveer will leave the message up from February through July on both static and digital boards in honor of his wife Linda, who died from colon cancer last year. He tells the story first hand on this YouTube video. Burkhart Outdoor is prominent in the campaign.       Paid Advertisement

by John Weller· · 0 comments · Creative

Educating Agencies about Real. Powerful. Advertising.

Insider thanks the OAAA for allowing us to reprint their recent article. As highlighted in the new 2016 repositioning, OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. OOH is also the fastest growing traditional media in the US. All of these factors make it real, powerful advertising, and provide a compelling success story to share with the advertising industry. The OAAA ad agency outreach program was designed to showcase the vast […]

by John Weller· · 0 comments · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: not good, below average, average, very good or great. Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of […]

by billboardinsider· · 1 comment · Creative

Timmons Outdoor Out of Home Design Tips

This week’s out of home design tips come from Timmons Outdoor. Paid Advertisement

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Rate This Board by Owen Design Co

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than […]

by billboardinsider· · 0 comments · Creative

End Of An Era In Spartanburg

GoUpstate.com has a terrific article on Wade’s restaurant and their billboards that have entertained the community for the past 22 years. Brother and sister co-owners Hamp Lindset & Carols Miller recently announced that the are ending their long time billboard campaign which used vegetable puns to advertise their restaurant which has become an icon in the Spartanburg area. Their first billboard, in 1995, featured a pointy-eared cartoon green bean and the slogan “‘Bean’ Me Up Scottie!” Lindsey said a new […]

by John Weller· · 0 comments · Creative