Creative

Rate This Ad by Out of Home Creative

Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad.  This week’s rating is by 3x OBIE nominee Melody Roberts, Owner and Chief […]

Jason Morgan’s Upcoming Out of Home Book

Jason Morgan, the publisher of Daily Billboard Blog, is publishing Made You Look 500 Eye Catching Ideas from the Sprawling Skies of Los Angeles.  Billboard Insider interviewed Morgan. Jason, tell us about the book.  In essence, it’s a love letter to the OOH industry. “Made You Look!” features over 500 eye-catching […]

Happy Fathers Day From Bad Dad!

With Father’s Day this weekend, Insider thought a little Dad levity was appropriate for this Friday. Enjoy!   Happy Fathers Day!   [wpforms id=”9787″] Paid Advertisement    

goodr Launches Billboard Campaign in Town with 269 Residents

CARL, GA (June 16, 2022) — goodr, the brand known for its budget-friendly active sunglasses and irreverent approach to marketing, is thrilled to announce its first large-scale awareness campaign in collaboration with Lamar Advertising, which will take an approach unique to the absurdity that is goodr. goodr is an active […]

Liv Brown on Leave the Design to Professionals

In yesterday’s Leave the Design to Professionals we talked about the problems which can result from new clients who insist on designing their own out of home ads.  Liv Brown, Director of National Accounts at Camel City Poster Productions had this response. Camel City offers design services for our clients, […]

Leave the Design to Professionals

An out of home sales rep writes Billboard Insider: Recently I have sold ad space to 3 clients who insisted on creating their own ads and wanted to post ASAP.  I spent a great deal of time answering their questions and providing feedback.   They used small fonts, photos and more […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Meow Wolf Wins OBIE Gold and Silver for Campaigns

LAS VEGAS (JUNE 9, 2022) – It’s an ordinary grocery store delivery truck at first glance, but there’s much more to Meow Wolf Las Vegas’ new mobile billboard than meets the eye. To ensure the advertising for Omega Mart is on par with the creativity and innovation flowing throughout the […]

Michael Palatnek Joins Billups as Chief Revenue Officer

New York, June 6, 2022 /PRNewswire/ — Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., today announced the hiring of Michael Palatnek as Chief Revenue Officer. Based in New York, Michael is responsible for business development, new high-value customers and revenue growth across North America. He will continue the […]

Rate this Ad with Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]