Creative

KISS Takes Over Times Square

KISS Products, Inc. has taken over Manhattan with an eye-catching billboard ad campaign, curated by The EGC Group, a full-service advertising and marketing agency. The ad campaign highlighted its latest viral sensation—Falscara At-Home Lash Extensions, which was on prominent display in Manhattan’s Time Square and at subway station entrances throughout […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

OAAA/Geopath Local Case Study Awards Open

Showcase Your Success with Peers   Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]

SignBird Tuesday Tip – Tips from a Web Designer for the Best OOH Website

This week on SignBird Tips, we interviewed our Web Operations Manager, David Porkka, on what makes a great out-of-home website! We’ve been making websites just as long as we’ve been shooting billboard footage, and we’ve got everything down to a science. The following tips generated by David will make your […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

2023 OBIE’s Open for Submission!

From traditional to spectacular to the never-thought-we-could-pull-this-off, we’re looking for your best out of home for the 2023 OBIE Awards. We’re honoring more than eighty years of award-winning creative, captivating campaigns, innovative technology and the future of the out of home industry through the world’s oldest and most prestigious OOH […]

Fotofetch Shot of the Week

We barely have had time to get our Halloween costumes off with so many photos to take this past week.  New York rolls as it always does, whether it be several Manhattan photoshoots or out on Long Island.  We shot in Newark, New Haven, and Stamford as we rolled out on.  Headed […]

Coach Runs 3D Film on Piccadilly Lights

LONDON, NOVEMBER 8, 2022 – Coach today brings “Courage to Be Real” to London, launching a 3D animated film starring global Coach ambassador Lil Nas X. Courage to Be Real is Coach’s mission and message about embracing all aspects of who you are with confidence—and inspiring others to express themselves […]

Digital Billboard Celebrates Out of Home Lawyer’s Wedding

  How does an out of home attorney celebrate a wedding?  On a digital billboard. Billboard Insider received this email from Richard Rothfelder of the Rothfelder and Falick law firm. My son and partner Chris got married to Bianca Saturday in Santa Rosa, where Tom Jackson was kind enough to […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]