Creative

TEXT AND DRIVE?

Insider just saw a post from Global News in Canada that might be worth some conversation. A billboard in Toronto along the Gardiner Expressway is drawing attention from motorists because of its message telling them to “text and drive.”  The billboard says it is put up by Wathan Funeral Homes , but Wathan is not a real funeral home and when you click the link to their site you will see what they are up to.     The object is to actually prevent texting while […]

by John Weller· · Comments are Disabled · Creative

Envision on Billboard Design

This week’s billboard design tips come from an Envision Creative Group post called “5 Best Practices for a Memorable billboard Design”. Keep it simple.  Design for someone traveling 70 miles an hour. Make it memorable.  Use a surprising or dramatic picture or 3d prop. Present a call to action.  Think “Eat More Chikin” by Chick-fil-A. Demonstrate the product.  A paint company could showcase its product by painting part of the billboard. to show how the paint holds up. Be consistent. […]

by billboardinsider· · Comments are Disabled · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising.  Melody Roberts of Out of Home Creative rates this weeks’s art. This Week’s Design: BP Diamond Jo Casino. Rating: 3 (average) I wouldn’t say this is “creative” but it is clean and a good […]

by billboardinsider· · Comments are Disabled · Creative

Design Tips From Billboard Connection

This week’s design tips from from a Billboard Connection article called Billboard Design Tips You Really Need to Know.  Simplicity rules.  Photo, benefit-laden-emotionally-charged headline, logo and contact info Use high contrast colors. Forget fancy fonts and AVOID ALL CAPS BECAUSE THEY ARE HARD TO READ. Use big fonts.  Minimum type size should be 18″ tall. Use great photos with 300 DPI Minimum. Lase focus.  One big idea. Target Your Audience.   Paid Advertisement  

by billboardinsider· · Comments are Disabled · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising.   Melody Roberts of Out of Home Creative rates this week’s design.   Design: Last Chance Wrecking Rating: 3 Average I wouldn’t say this is “creative” but a perfect call to action advertisement, short […]

by billboardinsider· · Comments are Disabled · Creative

14 Foot Baseball Player Stolen From Billboard

You know a billboard has been noticed when it attracts pranksters.  We’ve written before about this Lamar Kansas City Royals billboard which includes a 14 foot foam player.  KSHB reports that last Wednesday night vandals cut five bolts and removed the 150 pound, $7,500, foam player from the board.  The Charlotte Observer reports that the foam mannikin was found in good condition in a weedy area near the scene of the theft. Insider’s take:  Sounds like the work of some […]

by billboardinsider· · Comments are Disabled · Creative

Brilliant Billboards

HubSpot has an article talking about the positive evolution of billboards as an advertising medium.  They go on to say that new technologies and an inventive way of approaching how to use OOH advertising have resulted in examples of advertising that defy any negative feedback directed towards billboards. They provide seven examples of interesting interactive billboards and ad campaigns that are well worth checking out.  Reebok, Toyota and KitKat Candy Bars are among the examples you can view in the article.  The […]

by John Weller· · Comments are Disabled · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 5  Great 4  Very Good 3  Average 2  Below Average 1  Poor Then the designer talks about what they may have done differently for outdoor advertising.  Melody Roberts of Out of Home Creative rates this week’s art. Billboard Design: Reis-Nichols Rating: 3 Average Clean, elegant, product focused branding ad. The main issue I see is the “jeweler” could be mistaken as […]

by billboardinsider· · Comments are Disabled · Creative

Students Compete To Create Billboards

The Sandusky Register reports about a group of fifth grade students at Danbury and Port Clinton who had the opportunity to compete in an OSS Solid Waste District’s Billboard Contest recently.  The students had two months to design their own billboard using the theme of recycling or litter prevention. The contest included fifth grade students from Ottawa, Sandusky and Seneca counties. The district’s staff then selected three winners from each county to display their artwork on billboards within their county. The […]

by John Weller· · Comments are Disabled · Creative

42 Obie Awards Presented For Exceptional Outdoor Advertising

April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards were honored at a celebration during the 2015 TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL. “The OBIE Awards celebrate outstanding creativity and design, honoring those […]

by billboardinsider· · Comments are Disabled · Creative