Does the photo you need cost more than the value it will cost to get it? That is a question FotoFetch has solved. We understand that you do not wish to hire a commercial photographer. You wish to buy a photo. Once you separate the two, you quickly understand that […]
Creative
Lamar and Colossal Paint Brooklyn Mural for Black History Month
Baton Rouge, LA – February 8, 2023 – In celebration of Black History Month, Lamar Advertising, a leader in outdoor advertising, and Lamar’s Colossal Media division have teamed up with Black Artists + Designers Guild (BADG) to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the […]
Fotofetch Shot of the Week
Does the photo you need cost more than the value it will cost to get it. That is a question FotoFetch has solved. We understand that you do not wish to hire a commercial photographer. You wish to buy a photo. Once you separate the two, you quickly understand that […]
Clear Channel Celebrates Black History Month
We are sharing Clear Channel Outdoor’s efforts to celebrate Black History Month for 2023 with a new month-long digital campaign. CELEBRATING BLACK HISTORY MONTH: The People, The Places, The Moments 1875, Carter Woodson, known as the creator of Black History Month, is born in Virginia. 1936, Jesse Owens wins four […]
Ocean Outdoor celebrates Holocaust Memorial Day 2023
London, UK: Ocean Outdoor screens across the UK today (January 27) joined a national moment to mark Holocaust Memorial Day 2023. Leading the “Light the Darkness” commemoration were London’s Piccadilly Lights and the BFI IMAX. In a powerful 11-minute domination, the Piccadilly Lights in London displayed black and white portraits […]
Rate this Board by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
The Approach Shot, Some are Easy and Some are Hard
What is an approach photo? Whether you ask for a ‘best read’ or an ‘honest read’ or perhaps something between the two, a great photo tells a story about your billboard. Obviously, the two basic components are the billboard’s creative and the traffic passing that sees it. Approach shots […]
Fotofetch Shot of the Week
Photographs are an incredibly powerful tool for telling a business’s story. They provide an immediate visual representation of your mission, values, and offerings. Photographs can be used to create an emotional connection with your customers and their audiences. Additionally, they can be used to showcase the dynamic ways you can […]
OBIES ANNOUNCEMENT: Deadline for Entries Extended to January 20th
OBIEs Deadline Extension It’s true. We’ve extended the deadline for OBIEs entries to January 20th. Use this extra week to craft a strong submission and enter your very best campaigns of 2022! Help us make OOH history at the 81st Annual OBIE Awards in March. The final deadline is Friday, […]
Wes Frick on AI Uses and Limits in Ad Design
This article was written by a human. A disclaimer like this may be needed in the future. Artificial Intelligence (“AI”) will disrupt out of home advertising by automating certain tasks and by providing easy access to information. Ask Chat GPT-3 these prompts and see what you get: What are the […]