Business

Look Outdoor Advertising

Company: Look Outdoor Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX  79007. Phone: 806-274-4357. Email:  jrusten@lookoutdoor.biz,  tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas.  The company now operates over 500 billboard faces in Texas, Oklahoma, New Mexico and southwest Kansas.  The company is run by Terry Gassaway and Johnny Rusten.

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Company Of The Day: Metro Outdoor

Company: Metro Outdoor Market: Yakima, Toppenish, Sunnyside and Granger, Washington. Headquarters: 14362 N Frank Lloyd Wright Blvd, Suite 1000, Scottsdale, AZ  85260. Phone: 866-860-6952 Email: pgrover@metrooutdoorllc.com Metro Outdoor was formed in 2005 by Peter Grover to operate a billboard plant in Yakima, Washington.  Metro’s CEO Peter Grover grew up in the industry because his dad and grandfather owned and operated their own plant until selling out in the late 70’s. Grover worked as a regional manager for Obie Media, General […]

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Marijuna Retailers Want Billboards

Alaska, Colorado, Oregon and Washington permit medical and recreational use of marijuana.  Another 19 states permit the medical use of marijuana.  KOIN and  News 10 have run an articles on the purchase of marijuana billboards by Oregon advertisers and KPLU has written about Washington’s first marijuana billboard advertiser.   Insider has seen several marijuana ads on Seattle area billboards.  You need to be thinking now about whether you want to run these kind of ads because there will be a demand […]

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Company Of The Day: Pioneer Outdoor

Company: Pioneer Outdoor Market: Springfield Missouri. Address: 1936 E Sunshine, Suite B, Springfield, MO Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri.  The company was formed in 2011 by Larry Lipscomb who has nearly 40 years of outdoor advertising experience.  Insider talked with Libscomb this week. Larry, your family has quite a history in the outdoor business.  My grandfather was a Ford tractor […]

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Fortune Defends Clear Channel Outdoor.

Fortune’s Jennifer Chiang has written an article titled “Why Clear Channel’s Billboard Campaign is Not That Creepy” in response to several recent articles critical the anti-privacy possibilities of Clear Channel Outdoor’s Radar project.  The Radar project overlays mobile and location data from ATT, SM, Placed and PlaceIQ against Clear Channel Outdoor’s plant in order to be able to allow advertisers to target individual consumers with billboard ads and to get data on how ads impact consumer behavior.  The article defends […]

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Billboard Insider Got Hacked.

Billboard Insider got hacked late last week.  We had to move our sites to a new godaddy account and lost some data in the process.  That’s why the site is lacking past articles. We’ve resumed writing articles and are working on restoring the old data. You’ve heard it before but Insider has received a painful lesson:  Use a different password on each of your personal and business accounts.  Use two part verification (entering a password and a text send to […]

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Company Of The Day: Mile Hi Outdoor

Company: Mile Hi Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112.  303-783-4000.  sales@milehighoutdoor. Mile Hi Outdoor was founded in 1996 and owns 400 billboard faces in the Denver Metro area and the state of Colorado.  The company also has 9 digital signs.  In addition to being  The company is also involved in the Pacific Outdoor joint venture which recently purchased Clear Channel Outdoor’s Portland plant.  Business Times and Watchfire have written about the company’s digital […]

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Outfront Wants Its Own Radar

Location based marketing is all the rage.  Outfront has announced a partnership with xAd, a company which enables real-time, location-based marketing, for the development of xAd Marketplace a self service platform for buying and selling locations.  You can watch a Vimeo video on the new product here.  Here’s the press release: NEW YORK, March 3, 2016 /PRNewswire/ — xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, announced […]

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Our website is being worked on from Friday March 4 to Monday March 7.

The Billboard Insider website is down for some work.  We will be back on Monday.

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Nancy Fletcher On 25 Years at OAAA

In the outdoor business all roads lead to Nancy Fletcher.  She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law.  She was President and General Manager of Naegele’s Twin Cities market before joining OAAA. Nancy, how did you happen to enter the outdoor business? I was honored to work for R.O. Naegele, […]

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