Business

Company of the Day: Signatronics

Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer.   The digital sign was erected in March 2014 and is the subject of a Watchfire signs case study.  […]

OOH Founders Journey – Selling the Company

This is the last in a series of columns by Arthur Outdoor’s James Douglas about starting, running and selling an out of home company.  Today James talks about “the mom test” for restricting ads and selling the company. The mom test for restricting ads Did we refuse ads?  Yes.  There were ads […]

Lamar Advertising Expands in Sacramento with Acquisition of Assets from Marquee Media

Baton Rouge, LA – December 21, 2022  – Lamar Advertising, a leader in outdoor advertising, today announced that the company is extending its billboard footprint into Sacramento with the acquisition of 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, […]

Company of the Day: Seen Media

Company:  Seen Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  The company also does wild posting, experiential and guerrilla marketing.  In November 2020 Seen Outdoor and […]

The Past, Present, and Future of OOH Measurement

  By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement.   When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]

Company of the Day: SignAd Outdoor

Company:  SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX  77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964.  The company operates 2,500 static and digital billboards in Texas and Southwest Louisiana including 26 digital billboard faces. The company was founded […]

SignBird Tuesday Tip – A Year in Review

Hey this is Chase from SignBird, and this will be our last SignBird Tips video of the year! We’ve had a great time putting these together for you, and we hope you’ve been enjoying them! This week, we’re going to go through some of the highlights of our most-watched videos. […]

Company of the Day – Sierra Displays

Company: Sierra Displays Market:  Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone:  775.825.7900 Email:  Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years.     [wpforms id=”9787″] Paid Advertisement

Louisiana Out of Home Operator Michael Grace Murdered

Billboard Insider has learned that Michael Grace, the owner of Ace Outdoor Advertising in Shreveport, Louisiana, was shot and killed last Friday.  The suspected killer died in an accident fleeing the scene.  Here’s the KTBS.com story and another from thecount.com. Michael Grace received a Bachelor’s Degree from Southwest Texas State […]

Burkett Media Sells Four Dallas Digital Faces to Lamar

Burkett Media sold four high profile digital billboard faces in Dallas to Lamar.  Drachman M&A Co represented Burkett on the transaction.  We talked with Burkett Media founder Beau Burkett. What locations did you sell? Two new 14×48 billboards with back to back LED digital units on all faces.  Acquired two […]