Business

Three Lessons from Lamar’s History

Billboard Insider just read Signs of Opportunity by Dan Martin, a history of Lamar Advertising from 1902 to 2008.   Here are three lessons from Lamar’s history which can help your out of home company . Bad news can be good news. In 1908 Charles Lamar was in a partnership with […]

OAAA 2023 Industry Awards

Nominate your peers across 4 awards Time is running out to submit your nominations for OAAA’s Industry Awards, which close Monday, January 16. These prestigious awards shine a light on individuals who’ve substantially contributed to OOH’s legacy across different categories, including: Award of Excellence recognizes an individual who has made […]

Company of the Day: Southeastern Sign

Company:  Southeastern Signs Market:  Virginia Address: 20260 Lynchburg Hwy, Lynchburg, VA Email:   robert@semediacorp.com Phone: 434-665-4836 Southeastern Signs operates four digital billboards with 8 faces in Virginia.  Insider talked with the company’s owner Robert Wallace who formed the business in 2012. How did you enter the out of home business? I don’t have any family in […]

Beloved Former OOH Executive David Schuenemeyer Has Passed Away

By Jim Matalone Long time outdoor advertising executive, David Schuenemeyer passed away this past week at the age of 71 while fighting his second battle with cancer. David’s outdoor career started with Creative Displays in Lexington, Kentucky in the late 70’s.  During his time with Creative, David worked in several […]

Company of the Day – Street Level Media

Company: StreetLevel Media Headquarters: 1901-Kent Street, Suite-J, Wilmington, NC 28403 Market: North Carolina Phone: 910.323.9306 Email: info@streetlevelmedia.com Streetlevel Media is a mobile outdoor advertising company based in North Carolina that specializes in transit (bus) advertising and mobile billboards partnering with delivery fleets. Started in 2005 by former radio broadcasters Weyher […]

Lou McDermott on the Lamar/Tyler Outdoor Tulsa Asset Purchase

Kalil & Co. announced today of  Lamar Outdoors’ purchase the Tulsa based assets of Tyler Outdoor.  Billboard Insider reached out to Lou McDermott of Kalil & Co. for more detail on the acquisition. Lou, so how did this deal come together? Kalil and Tyler have worked closely for several decades. […]

Choice Media Acquires Mesa Signs in Oklahoma

Mesa Advertising, which provides billboard advertising in Elk City, OK and Clinton, OK, sold to Choice Media effective January 1, 2023. Choice Media, owned by Brad and Kristie Tooley of Canyon, TX., will celebrate its 31st anniversary this year. “We continue to be blessed with growth in our billboard company […]

OOH Advertising Has Highest Levels of Consumer Recall Versus Other Media Channels

OOH Ad Recall Tops Live/Streaming TV, Podcasts, Radio, Print & Online Executions  Jan. 4, 2023 (WASHINGTON & NEW YORK) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon […]

Company of the Day: Spider Billboards

Company: Spider Billboards Markets: Puerto Rico Address: Antosanti St. #1500 Ciudadela, Suite 1521.  San Juan, P.R. 00912 Email: salim@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates 14 digital billboards and wallscapes in San Juan Puerto Rico.  Salim Merceb is the company’s President. [wpforms id=”9787″] Paid Advertisement

Andrea Messimer, Media Legend, Passes Away Unexpectedly

Friends and family bid a sad farewell to a cherished mother, sister, daughter, friend, author, entrepreneur, and legend as Andrea Messimer passed away unexpectedly at her home in Lakewood Ranch, Florida. Long known for her outstanding work in the out-of-home (OOH) and digital advertising verticals, Andrea’s loss is reverberating coast-to-coast […]