Business

Apparatix – Providing Billboard Solutions

Insider caught up with a very busy John James of Apparatix for an interview. John, tell us a little about Apparatix? Apparatix provides comprehensive solutions for out of home billboard operators.  Our modules for proposals, offers, contracts, posting instructions, proof of performance, work orders, billing, lease management, accounting and management reporting all work seamlessly together for the greatest efficiency and accuracy. What makes Apparatix unique from other providers? Apparatix is unique from other providers in three significant ways. First, our […]

by John Weller· · Comments are Disabled · Business

Company of the Day: Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just 30 billboard faces, so the workers he had hired for his Home Ice Company would have work through the winter months. Since then, with the help of his family, Ozark […]

by billboardinsider· · Comments are Disabled · Business

Company of the Day: Keystone Outdoor Advertising

Company: Keystone Outdoor Advertising Markets: Philadelphia Metro Market: Tri-State area targeting Philadelphia suburbs, Trenton and Southern New Jersey, as well as Delaware. Includes all bridges, major expressways and key arterials Headquarters: 536 Ryers Ave. Cheltenham, PA 19012 Phone: (856) 767-5028 Paid Advertisement

by John Weller· · Comments are Disabled · Business

Ad Age Says Technology Fuels Out-of-Home Renaissance

Ad Age has noticed that “out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital.”  Technology creates the ability to tailor outdoor ads to local consumers.  Here are some of the examples Ad Age talks about: A Chicago billboard for Chevy Malibu recognizes cars and runs real times ads saying why the Malibu is better than the car model which is driving by. Coors runs billboard ads on transit […]

by billboardinsider· · Comments are Disabled · Business

Public Agencies Use Billboards

Insider spotted a couple cases of public agencies using billboards to get their message out. Valley Central reports that a Houston school district has bought Lamar billboards along Expressway 83 advertising a $52,000 starting salary to recruit new teachers. Waupacanow reports that the town of Clintonville, Wisconsin has rented a couple of Jones Outdoor billboards on Highway 22/45 just south of Clintonville and Highway 45 south of the Highway 45/15 intersection near New Longon to promote Clintonville tourist attractions.  The Clintonville […]

by billboardinsider· · Comments are Disabled · Business

Company of the Day: Mixed Media Group

Company: Mixed Media Billboard Advertising Markets: Illinois, Iowa and Detroit Headquarters: Mixed Media Group, Inc.  1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8423 Mixed Media operates bulletins, 2 digital billboards and numerous “adlites” (6 by 12 billboards) in the northwest suburbs of Chicago.  The company’s signs are concentrated in McHenry County.  The company also operates signs in Detroit, Eastern Iowa/Quad Cities and Iowa City.  Denny Orsinger is the company’s owner. Denny, how did you enter the outdoor business? Employed in […]

by billboardinsider· · Comments are Disabled · Business

OAAA Special Report: 50 Interviews Reveal What’s On Your Mind

By: Nancy Fletcher, President and CEO, OAAA April 4, 2016 The out of home (OOH) advertising industry is: In transition Proud of its capacity to adjust to change, and Both optimistic and cautious about the future Those are key take-aways from 50 interviews I just completed with OAAA principals (thank you interviewees for your time and honesty). Those 50 principals represent the entire industry, in terms of geography (Manhattan to Chico, CA), size of company, and function (suppliers, manufacturers, specialists, […]

by billboardinsider· · Comments are Disabled · Business

Company of the Day: KEM Advertising

Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Tesax, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd.  4515 San Pedro Ave, San Antonio, TX  78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas.  The company has been in the billboard business since 1998 and operates over 700 billboard faces to offer in South Texas along the US and Mexico border including all major highways, and locations in Alabama, Nevada, Maryland, […]

by billboardinsider· · Comments are Disabled · Business

Company of the Day: View Outdoor

Company: View Outdoor Markets: Indiana and Illinois Headquarters: 1000 E 80th Place, Suite 700 N, Merrillville, IN  46410. Phone: 866-757-8439 View Outdoor was formed by Dean White in 2004.  White has previously been the founder and owner of Whiteco Outdoor which was sold in 1998.  View owns 575 locations in Northern Indiana, Chicago and the Chicago suburbs.  The company has walls, bulletins and smaller spaces called Hotspots.  Pete Schroeder is the company’s President.  

by billboardinsider· · Comments are Disabled · Business

Kentucky Tourism Site installs billboards.

The Wycliffe Mounds State Historic site has installed two large billboards across from the park entranse and two smaller billboards inside the park according to the West Kentucky Star.  The billboards were paid for with finding form the Federal Highway Administration, KY Department of Tourism and Kentucky Transportation Cabinent.  The boards are designed to increase the number of park visitors. Insider’s take: Don’t forget parks and tourist attractions when you are marketing your boards.

by billboardinsider· · Comments are Disabled · Business