Business

Billboard Insider OAAA Show Plans

In two weeks I will be attending the OAAA show March 27-29 in Nashville.  Here are some of the events I’m looking forward to.  My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage.  Anna Bager’s […]

Company of the Day – Visual Outdoor Advertising

Company: Visual Outdoor Advertising, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Email: visual.outdoor@comcast.net The Poteete’s are a husband and wife ownership team with Terry Poteete serving as General Manager and LuAnn Poteete as the Financial Manager of the company. […]

Matt Richman on Billboard Siting and Leasing

Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company.  Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry.  I […]

Kre8 Partners with StreetMetrics for Mobile Billboard Measurement

  Birmingham, AL  —  StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market.  “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]

Company of the Day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates a billboard plant with 194 faces in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about how you entered […]

Accelerate Seeks Billboard Leases

Accelerate Investment Partners has entered the ranks of the billboard lease aggregators.  Billboard Insider talked with Scott Furcolow the firm’s SVP, Billboards.  Prior to joining Accelerate Furcolow was a regional manager for Fairway Outdoor. Tell us about Accelerate. Accelerate Investment Partners acquires, owns and manages investments in real property interests […]

WOOH Adds 7 New Members

The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one an OOH […]

Company of the Day – Waller Outdoor

Company:  Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller, Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson own Waller Outdoor, initially serving the Waller, Texas community.  They own and operate a two-sided Daktronics digital structure.   Insider caught up with Stephen to discuss the business.  The sign location is […]

A Use For Old Vinyls

One of Billboard Insider’s friends toured a facility which makes tiny houses.  The facility uses old billboard vinyl as a dropcloths under the houses.  The vinyls cost $10 each online.  Great to see another way to recycle out of home vinyl. Rareform makes totes, duffles, wallets and bags out of […]