Business

Industry Executives from Molson Coors Beverage Company, Project X and YESCO Outdoor Media Join Geopath Board of Directors

NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27.  Joining […]

Talon Acquires Out of Home Business, Evolve,  as Part of Ongoing Expansion Plans

London, UK. 27 March 2023: Talon, the global independent Out of Home (OOH) media agency, today announces it has acquired Evolve, the fast-growing, independent specialist OOH business as part of its ongoing, ambitious international expansion. Multi-award winning and with a reputation for successful business development, delivery, efficiency and agility. Evolve is a […]

Company of the Day – Wild Posting Advertising

Company: Wild Posting Advertising Headquarters:  214 S. Locust St. #300 Inglewood, CA 90301 Markets: Major U.S. Cities Phone: (310) 437-0217 Email: derek@wildposting.com Wild Posting Advertising is street-level advertising where paper posters, and sometimes vinyl posters are pasted onto the sides of buildings, construction sites and barricades. Wild Posting, which is […]

Going the Extra Mile on an Install

Some billboards take extra effort.  Billboard Insider talked with Graham Outdoor’s Shannon Graham about a challenging construction project. Where is the sign? This particular board is located On I-16 just as you come into Savannah Ga. east of the  I-16 and I-95 interchange. How much gravel did you put in […]

Vincent Printing and BP Graphics Merge to Form Convergent Print Group

CHATTANOOGA, Tenn. / PHOENIX, Ariz. (March 24, 2023) – Two of the industry leaders in large and grand-format graphics – BPGraphics in Phoenix, Ariz. and Vincent Printing in Chattanooga, Tenn. – have today announced that they will join forces to create Convergent Print Group. The combined entity will continue to […]

Company of the Day: Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]

Matt Richman on Bootstrapping an Out of Home Company

Today Billboards for Education Founder Matt Richman talks about bootstrapping his out of home advertising company. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. I got lucky because that one was 100% full.  […]

Zone Pro Launches Linear OOH Solution

Park City, UT, (March 23, 2023) – ZonePro, a national provider of productivity and security solutions for big box retailers and industrial brands, announced the launch of their Linear Communications static signage solution. Developed to provide incremental out of home advertising facings, Linear Communications delivers from 24 to 36 square […]

Company of the Day: The Westfield Network

Company:  The Westfield Network Markets:  Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email:  usbvcenterleads@urw.com The Westfield Media and Experiential  team manages out of home at Westfield’s US retail, shopping and office properties.  Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. How did Westfield get into […]

Place Exchange Expands Programmatic OOH Reach in Europe

Buyers now have programmatic access to premium DOOH inventory across Europe’s largest markets directly via their DSPs. London, England (March 22, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, has expanded its presence in major European markets, including the UK, France, Germany, Italy, Netherlands, Scandinavia, and Spain. […]