Business

Dentsu Partners with Out of Home Capital

Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media […]

Company of the Day: Wingate Outdoor

Company:  Wingate Outdoor Advertising, Inc. Markets:  Arkansas and Missouri Address: 112 East Church St, Berryville, AR  72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri.  The company was started by Gene Wingate and his son Ken in 1986 to provide a cost effective way for […]

The 2023 OAAA/Geopath Show in 5 Quotes

Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville. Anna Bager on a healthy turnout.   We are super thrilled that over 1,000 Geopath and OAAA members are here… OUTFRONT VP National Creative Director, Eddy Herty on creative Functional is easy.  Functional and beautiful […]

Company of the Day – YESCO Outdoor Media

Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters:  2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States.  The company was started […]

Anna Bager’s 2023 State of the OOH Industry Speech

OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]

Company of the Day: Wilson Outdoor

Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets:  Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne Wilson […]

The Best Elevator Pitch We’ve Ever Heard for Out of Home

Billboard Insider admires the ability of Boston Omaha’s execs to write in clear, compelling english.  Take this elegant 3 sentence paragraph in Boston Omaha’s 2022 10k explaining why Boston Omaha likes out of home: We are attracted to the outdoor advertising market due to a number of factors, including high […]

Industry Executives from Molson Coors Beverage Company, Project X and YESCO Outdoor Media Join Geopath Board of Directors

NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27.  Joining […]