Business

Rick Robinson on Technology and Outdoor Buying

Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media.  Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon.  Rick has created an outstanding 42 second video titled Storytelling and OOH.  It should be required watching for any outdoor design or sales person.  Billups provides planning, buying, production, posting and post-buy evaluations for agencies and brands.  Billups also […]

by billboardinsider· · 0 comments · Business

Company of The Day: Penneco Outdoor

Company: Penneco Outdoor Market: Pennsylvania Headquarters: 6608 Route 22 Delmont, PA  15626 Phone: 724-382-6828 Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania.  The company owns 31 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties.  The company is affiliated with the Delmont headquartered Penneco Oil Company which owns interests in 1,200 oil wells in Michigan, Oklahoma and Pennsylvania.  Linda O’Bryan is the company’s Director of Marketing.   Paid Advertisement  

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Digital Marketers Are Refunding Fraudulent Click Charges.

“This is an operational burden.  But it is the right thing to do.  We want to remove fraud as a concern for everyone who uses our platform.”  Keith Eadie, chief marketing officer, TubeMogul, on the company’s decision to refund money to customers based on fraudulent ad clicks. Ad Age has an article talking about the fact that online programmatic marketing firms are refunding customer money over concerns about click fraud.  The article also mentions the OAAA’s Feel the Real Campaign: […]

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Apparatix – Providing Billboard Solutions

Insider caught up with a very busy John James of Apparatix for an interview. John, tell us a little about Apparatix? Apparatix provides comprehensive solutions for out of home billboard operators.  Our modules for proposals, offers, contracts, posting instructions, proof of performance, work orders, billing, lease management, accounting and management reporting all work seamlessly together for the greatest efficiency and accuracy. What makes Apparatix unique from other providers? Apparatix is unique from other providers in three significant ways. First, our […]

by John Weller· · 0 comments · Business

Company of the Day: Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just 30 billboard faces, so the workers he had hired for his Home Ice Company would have work through the winter months. Since then, with the help of his family, Ozark […]

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Company of the Day: Keystone Outdoor Advertising

Company: Keystone Outdoor Advertising Markets: Philadelphia Metro Market: Tri-State area targeting Philadelphia suburbs, Trenton and Southern New Jersey, as well as Delaware. Includes all bridges, major expressways and key arterials Headquarters: 536 Ryers Ave. Cheltenham, PA 19012 Phone: (856) 767-5028 Paid Advertisement

by John Weller· · 0 comments · Business

Ad Age Says Technology Fuels Out-of-Home Renaissance

Ad Age has noticed that “out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital.”  Technology creates the ability to tailor outdoor ads to local consumers.  Here are some of the examples Ad Age talks about: A Chicago billboard for Chevy Malibu recognizes cars and runs real times ads saying why the Malibu is better than the car model which is driving by. Coors runs billboard ads on transit […]

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Public Agencies Use Billboards

Insider spotted a couple cases of public agencies using billboards to get their message out. Valley Central reports that a Houston school district has bought Lamar billboards along Expressway 83 advertising a $52,000 starting salary to recruit new teachers. Waupacanow reports that the town of Clintonville, Wisconsin has rented a couple of Jones Outdoor billboards on Highway 22/45 just south of Clintonville and Highway 45 south of the Highway 45/15 intersection near New Longon to promote Clintonville tourist attractions.  The Clintonville […]

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Company of the Day: Mixed Media Group

Company: Mixed Media Billboard Advertising Markets: Illinois, Iowa and Detroit Headquarters: Mixed Media Group, Inc.  1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8423 Mixed Media operates bulletins, 2 digital billboards and numerous “adlites” (6 by 12 billboards) in the northwest suburbs of Chicago.  The company’s signs are concentrated in McHenry County.  The company also operates signs in Detroit, Eastern Iowa/Quad Cities and Iowa City.  Denny Orsinger is the company’s owner. Denny, how did you enter the outdoor business? Employed in […]

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OAAA Special Report: 50 Interviews Reveal What’s On Your Mind

By: Nancy Fletcher, President and CEO, OAAA April 4, 2016 The out of home (OOH) advertising industry is: In transition Proud of its capacity to adjust to change, and Both optimistic and cautious about the future Those are key take-aways from 50 interviews I just completed with OAAA principals (thank you interviewees for your time and honesty). Those 50 principals represent the entire industry, in terms of geography (Manhattan to Chico, CA), size of company, and function (suppliers, manufacturers, specialists, […]

by billboardinsider· · 0 comments · Business