Business

Dusty’s acquires Woods Outdoor Media

Illinois-headquartered Dusty’s Outdoor Media continues to expand in Tennessee with the purchase of Woods Outdoor Media from David Woods. With the execution of this deal, Dusty’s owns over 410 billboard faces in Illinois, Indiana, Kentucky & Tennessee.   This is the second acquisition this year for Dusty’s in Tennessee.  In January 2017 Dusty’s acquired Jackson Tennessee based Moore Outdoor Media. Insider talked with Dusty’s VP of Sales Travis Rhodes.   Travis, tell us about the acquisition. David Woods was the […]

by billboardinsider· · 0 comments · Business

Burkhart Outdoor Advertising

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town.  Burkhart was started by Charles B Burkhart in 1964 when he placed “I believe in South Bend” signs up around the struggling community. Today Burkhart operates a poster, bulletin […]

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State of Illinois, Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Chicago

Four Week Campaign Will Run On Over 20 Digital Billboards in Chicago and Chicago O’Hare International Airport to Alert Human Trafficking Victims How to Reach Out for Help  March 13, 2017  Chicago, Illinois — Polaris and Clear Channel Outdoor Americas (CCOA), (NYSE:CCO) a subsidiary of iHeart Media, Inc., together with Illinois Lieutenant Governor Evelyn Sanguinetti, today launched a four week anti-human trafficking awareness campaign to run on over 20 digital billboards across the city of Chicago and throughout Chicago O’Hare […]

by John Weller· · 0 comments · Business

OAAA Sales Tip: Consumers Notice OOH Posters More Than Digital Media

By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more than other media, including online, mobile devices, radio, and newspaper advertising. The study found 94 percent of those who noticed a poster in the last month looked at the advertising […]

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This Week’s Classifieds

Everyone needs sales execs. Becker Boards seeks a sales account executive with agency and client relationships in Lala Land. Key Outdoor seeks a sales account executive in Springfield, IL, the land of Lincoln. Pacific Outdoor seeks an account executive.    Here’s your chance to be a hipster in Portland! Stott Outdoor is looking for a leasing representative in Chico, California. A rented double stacked 12 by 24 structure in Central PA is for sale. A legendary billboard plant in Richmond, Indiana is […]

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Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Road, Fort Wayne, Indiana 46814 Phone:  260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana.   The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne.  Charlie is a Billboard Insider reader and has provided Insider with many great suggestions for articles.  Insider interviewed MacIntyre this week. Tell us about your plant. The plant consists 12’ x 25’ and 14’ x 48’ […]

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Messimer Henley joins Wilkins

Andrea Messimer Henley has been appointed Director, Client Partnerships, for Wilkins Media.  Andrea brings more than 20 years of experience in Out of Home (OOH) advertising sales and will oversee the Tampa-Sarasota market as well as serve the Southeast and Mid-Atlantic areas.  Prior to coming to Wilkins Media, Andrea ran an independent OOH advertising sales company in Tampa and held the position of Regional Manager for CBS Malls, and Account Executive for CBS Outdoor, Clear Channel, and Adams + Fairway. […]

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RAREFORM Hits It Big In The Shark Tank

While I have to confess I am not a regular watcher of Shark Tank, Insider did see that our friends at RAREFORM (who we have previously interviewed) had a chance to make their pitch on the show. RAREFORM, who makes products from repurposed billboard vinyl, managed to attract the interest of investor Kevin O’Leary who offered Alec & Aric Avedissian, the co-founders of RAREFORM, a $300,000, 8% loan for 10% of the business.  Pretty steep price to pay for 10% of […]

by John Weller· · 0 comments · Business

DO Media Expands Out of Home Platform

COLUMBUS, Ohio, March 7, 2017 — The leading platform for buying and selling out-of-home (OOH) advertising, is launching an expansion of their Supply-Side Platform(SSP).  Starting today, a select group of top media sellers will begin using DOmedia to chart the availability of their inventory. DOmedia launched their SSP, the only such software integrated with an OOH media buying platform, in March of 2016. Three months later DOmedia had signed agreements with OOH vendors representing over $300M in annual revenue. “The […]

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Out of Home Revenue 1995-2016

The US out of home business is growing at the rate of the US economy.  Yesterday’s OAAA revenue release showed that US Out of home grew 3.1% during 2016 just a little bit below the 3.5% growth in Nominal GDP.  Insider uses nominal GDP rather than real US GDP because the outdoor figures are nominal as well.  Here is the data since 1995 US Out of Home Revenue Versus US GDP 1995-2016   Out of home has slightly underperformed US […]

by billboardinsider· · 0 comments · Business