Business

Vendor Profile: SkyDragon Designs

Vendor: SkyDragon Designs Products:  Digital billboard scheduling and management, billboard ad design, billboard invoicing and billing Phone: 706-207-1730 Email: Leslie@skydragondesigns.com Skydragon Designs schedules and manages digital billboards and provides creative design services for independent billboard operators.  Billboard Insider talked with Leslie Morris, the company’s founder. What’s new since we talked […]

Captivate Hires Leigh Lowery as CRO

NEW YORK – April 9, 2024 – Captivate, North America’s largest on-the-go news & entertainment network, is excited to announce our next chapter of growth by welcoming Leigh Lowery as the company’s first female Chief Revenue Officer, alongside the unveiling of a refreshed brand identity. Lowery rejoins the team as […]

Company of the Day: Light It Up

Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 10 static faces including 4 digital faces in Central Louisiana.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Lindmark Steel on an Unusual Rebuild

Insider reached out to Jason Mallory, General Manager of Lindmark Steel on a recent rebuild project. Jason, I hear you recently had an unusual rebuild project?  Yes, we recently rebuilt a pair of I- Beam structures for Lindmark Billboards, that were damaged by a severe downburst that hit Wichita Falls, […]

Company of the Day – LightPoint Impressions

Company: Lightpoint Impressions, LLC Markets: Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 LightPoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso, Texas. Chris Kopf and Don Woodsmall are the firm’s principals according to LinkedIn.   To receive a […]

Ari Buchalter on Out of Home Measurement

At last week’s IBO Spring 2024 conference, Place Exchange CEO Ari Buchalter talked about the importance of impression measurement and the pending release of out of home measurement standards by the MRC.  We’ve excerpted his comments here. Why impressions are important. If we look at the advertising market –  almost $400 billion […]

Company of the Day: Liberty Outdoor

Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com   Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County.  In addition to billboards, Liberty provides  Coroplast […]

Billboard Insider Classifieds April 6, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

West Virginia Hit Hard By Storms

West Virginia Gov. Jim Justice placed four counties under a state of emergency Tuesday afternoon just hours after a major line of storms moved through packing 80 and 90 mph winds knocking out power to more than a quarter of Appalachian Power customers in central and Southern West Virginia. Insider […]

Day 2 of the IBOUSA Spring 2024 Conference in 5 Quotes

Here are the highlights of day 2 of the IBOUSA spring 2024 conference. John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company. I was on vacation in Florida and had a lump on my neck.  The doctor said I had […]